OUR STORY.

The premium quality of pure New Zealand pasture-raised venison had long been a culinary trade secret when a group of visionary New Zealanders identified the need to protect this natural resource with it’s own brand designation. Just as the distinction of Champagne conveys a superior qualty and separates the product from other sparkling wine, this new brand would come to convey the supremacy of New Zealand pasture-raised venison.

Cervena was established in 1991, fast forward to today and only a handful of specialised venison marketers in New Zealand are licensed to use the Cervena brand mark. To qualify as Cervena, farms must meet strict conditions in quality assurance and production, the animals must be under three years old and have access to New Zealand’s clean, pure pasture all year round. The few farms that meet these standards are known to produce the finest cuts of venison in the world.

TREVOR PIERCE.

I manage Northbank Station, which is a family-owned farm of 1600 acres, with 1500 acres being effectively farmed. The farm has about 100 paddocks on which the deer roam and graze. The deer are grass fed and supplemented with sileage and barley grown on the farm during the winter months. Last year, 5000 animals were farmed for the Cervena label. Northbank is beautifully laid out with shelter and fresh clean water available in each paddock. We feed our deer clean young grass and have initiated a ‘center lane system‘ for moving our herds from one paddock to another to graze, eliminating the stress factor that can be associated with that. And our farm is serviced by an irrigation system that draws water from the nearby Rakaia River, ensuring our animals new grass even during times of drought.

STEPHANOPOLOS SMITH.

I manage Northbank Station, which is a family-owned farm of 1600 acres, with 1500 acres being effectively farmed. The farm has about 100 paddocks on which the deer roam and graze. The deer are grass fed and supplemented with sileage and barley grown on the farm during the winter months. Last year, 5000 animals were farmed for the Cervena label. Northbank is beautifully laid out with shelter and fresh clean water available in each paddock. We feed our deer clean young grass and have initiated a ‘center lane system‘ for moving our herds from one paddock to another to graze, eliminating the stress factor that can be associated with that. And our farm is serviced by an irrigation system that draws water from the nearby Rakaia River, ensuring our animals new grass even during times of drought.

TREVOR PIERCE.

I manage Northbank Station, which is a family-owned farm of 1600 acres, with 1500 acres being effectively farmed. The farm has about 100 paddocks on which the deer roam and graze. The deer are grass fed and supplemented with sileage and barley grown on the farm during the winter months. Last year, 5000 animals were farmed for the Cervena label. Northbank is beautifully laid out with shelter and fresh clean water available in each paddock. We feed our deer clean young grass and have initiated a ‘center lane system‘ for moving our herds from one paddock to another to graze, eliminating the stress factor that can be associated with that. And our farm is serviced by an irrigation system that draws water from the nearby Rakaia River, ensuring our animals new grass even during times of drought.

STEPHANOPOLOS SMITH.

I manage Northbank Station, which is a family-owned farm of 1600 acres, with 1500 acres being effectively farmed. The farm has about 100 paddocks on which the deer roam and graze. The deer are grass fed and supplemented with sileage and barley grown on the farm during the winter months. Last year, 5000 animals were farmed for the Cervena label. Northbank is beautifully laid out with shelter and fresh clean water available in each paddock. We feed our deer clean young grass and have initiated a ‘center lane system‘ for moving our herds from one paddock to another to graze, eliminating the stress factor that can be associated with that. And our farm is serviced by an irrigation system that draws water from the nearby Rakaia River, ensuring our animals new grass even during times of drought.

Lorem Ipsum.

Some 1500 New Zealand farmers raise European Red Deer, North American Elk and Fallow on open pasture and fresh forage to ensure optimal growth and welfare. Deer nutrition is carefully managed to produce flavorsome delicious meat. Besides grass and herbs, deer are fed kale, fodder beet, swedes in the winter, and silage and small amounts of grain over the summer if it is dry.

TREVOR PIERCE.

I manage Northbank Station, which is a family-owned farm of 1600 acres, with 1500 acres being effectively farmed. The farm has about 100 paddocks on which the deer roam and graze. The deer are grass fed and supplemented with sileage and barley grown on the farm during the winter months. Last year, 5000 animals were farmed for the Cervena label. Northbank is beautifully laid out with shelter and fresh clean water available in each paddock. We feed our deer clean young grass and have initiated a ‘center lane system‘ for moving our herds from one paddock to another to graze, eliminating the stress factor that can be associated with that. And our farm is serviced by an irrigation system that draws water from the nearby Rakaia River, ensuring our animals new grass even during times of drought.

STEPHANOPOLOS SMITH.

I manage Northbank Station, which is a family-owned farm of 1600 acres, with 1500 acres being effectively farmed. The farm has about 100 paddocks on which the deer roam and graze. The deer are grass fed and supplemented with sileage and barley grown on the farm during the winter months. Last year, 5000 animals were farmed for the Cervena label. Northbank is beautifully laid out with shelter and fresh clean water available in each paddock. We feed our deer clean young grass and have initiated a ‘center lane system‘ for moving our herds from one paddock to another to graze, eliminating the stress factor that can be associated with that. And our farm is serviced by an irrigation system that draws water from the nearby Rakaia River, ensuring our animals new grass even during times of drought.

TREVOR PIERCE.

I manage Northbank Station, which is a family-owned farm of 1600 acres, with 1500 acres being effectively farmed. The farm has about 100 paddocks on which the deer roam and graze. The deer are grass fed and supplemented with sileage and barley grown on the farm during the winter months. Last year, 5000 animals were farmed for the Cervena label. Northbank is beautifully laid out with shelter and fresh clean water available in each paddock. We feed our deer clean young grass and have initiated a ‘center lane system‘ for moving our herds from one paddock to another to graze, eliminating the stress factor that can be associated with that. And our farm is serviced by an irrigation system that draws water from the nearby Rakaia River, ensuring our animals new grass even during times of drought.

STEPHANOPOLOS SMITH.

I manage Northbank Station, which is a family-owned farm of 1600 acres, with 1500 acres being effectively farmed. The farm has about 100 paddocks on which the deer roam and graze. The deer are grass fed and supplemented with sileage and barley grown on the farm during the winter months. Last year, 5000 animals were farmed for the Cervena label. Northbank is beautifully laid out with shelter and fresh clean water available in each paddock. We feed our deer clean young grass and have initiated a ‘center lane system‘ for moving our herds from one paddock to another to graze, eliminating the stress factor that can be associated with that. And our farm is serviced by an irrigation system that draws water from the nearby Rakaia River, ensuring our animals new grass even during times of drought.